Get Boosted

Boosting Passion works through customized Human Resources Consulting projects and Coaching programs; for individuals, organizations and universities; with the aim to support people to achieve their best performance and enhance their development journey in our dynamic world. Our mission is to ultimately help people to unleash their potential and boost passion in their lives!

Behind the idea

Daniela Friggi Lu
Managing Director


My personal mission poem:

New Directions, from Doris Warshay

“I want to travel as far as I can go,

I want to reach the joy that’s in my

soul, And change the limitations

that I know, And feel my mind and

spirit grow; I want to live, exist,

“to be”… HAPPY!”"

Dani’s core belief revolves around the simple philosophy that boosting our passion changes everything! She brings inspiration and drive to encourage her clients to move forward and beyond. “I am passionate about spreading the seeds of successful transformation and helping people & organizations to reach fulfillment”.

 With more than 15 years of experience in Human Resources management and consultancy, Dani combines the energy from her Brazilian-Italian descendant with her proven track record working in big multinationals such as Deloitte, PwC, AT&T and Accenture. There, she developed and managed an array of projects including HR strategic planning, talent management, career development, as well as transformational projects such as change management and coaching.

“Understanding diversity is the first step to accept and manage change”. Dani deeply believes that success is unlocked when people become open to what the world has to offer. Her experience in multicultural environments and having managed and worked with teams throughout South America (based in Sao Paulo, Brazil) and Asia Pacific (based in Hong Kong, China) has contributed to her own opening of new horizons and different ways to see the world.

After some years living in Hong Kong, Dani decided to take a new challenge and dedicate herself to boosting people’s passion. Her consulting practice was founded in 2012 to focus on corporate HR projects, academic programs support, as well as transformational personalized initiatives including executive coaching and career development guidance. She can fluently conduct business in Portuguese, English and Spanish.

She holds a Bachelor degree in Business Administration from PUC – SP (Pontificia Universidade Catolica – Sao Paulo, Brazil) with a specialization degree in Human Resources from FGV – SP (Fundacao Getulio Vargas – Sao Paulo, Brazil) and is also a professional coach, member of the International Coaching Federation (ICF).